Sociology and Ethics Essay Example for Free

Human science and Ethics Essay Human science is the investigation of public activity and social structure by analyzing the gatherings and social establishments fit as a fiddle. Sociologists are worried about the qualities of gatherings, associations, and social orders, and how people groups practices contribute inside these unique circumstances (www. smsu. edu). A humanism major gives a wide scope of chances that requires just the B. A. or on the other hand the B. S. degree, in light of the fact that practically any vocation requires the sort of abilities and information created in contemplating human science. This significant reaches from the investigation of family connections to the investigation of huge bureaucratic foundations in major industrialized countries. Human science majors may enter several profession ways. They may spend significant time in criminology, demography, family relations, gerontology, social government assistance, sex and sexual orientation, race relations, social change, and economic wellbeing. Human science majors can secure positions in social help organizations, advertising, government offices, instructive establishments, emergency clinics, the board, and HR. Managers look for individuals with the capacity to function admirably under tension, and to have the option to peruse and compose systematically (www. jmu. edu). Being a humanist includes ethnographical, epistemological, and ideological that set sociologists with the predominant culture. Sociologists are endeavored to examine exact and exact information through logical techniques that are as target as could reasonably be expected, with no predispositions. They depend on cautious chronicle of deliberate perceptions and collective of information (Schaefer, 8-9). These standards may strife with general moral issues of the customers rights and treatment with due respect for their respectability, poise, and objectivity. This potential moral clash gives one reason to the advancement of a Code of Ethics. When all is said in done, sociologists should rehearse this Code to determine moral issues that they face practically day by day, and make progress toward esteem lack of bias as for their exploration. As indicated by Max Webers see, sociologists must practice esteem nonpartisanship in their exploration. Weber brought up that analysts may brings any convictions they wish, however they should not confound their own qualities with the social the truth being contemplated (Schaefer, 74). At the point when scientists chip away at an examination that they discover repulsive, and they bring their most profound ethics or strict convictions to the examination, the final product will be fruitless. Sociologists ought to endeavor to keep up objectivity and respectability during the time spent leading sociological research and practice. It is humanist obligation to guarantee that their very own sentiments or perspectives don't impact the translation of information.

Cancun Highlights Essay Example for Free

Cancun Highlights Essay Sea shores Normally, the sea shores are the greatest attract Cancun with their delicate, white sand and splendid turquoise-blue water. Cancuns Hotel Zone is extremely only one long sea shore isolated from the territory by an arrangement of tidal ponds. The amazing white sand of Cancuns sea shores is light in weight and cool underneath even in the bursting sun. That is on the grounds that it is made not out of silica yet rather of tiny microscopic fish fossils called disco-aster. Cenotes It is assessed that there are more than 6000, albeit just 2400 are enrolled. All the new water streams are underground. Being permeable, natural hollows and gives in shaped where the new water gathers the cenotes or water sinkholes. The water that accumulates in these underground cenotes is a completely clear turquoise shading with a wonderful temperature of 78â ° F (25.5â º C). The stalactites and stalagmites that structure inside the cenotes are genuine characteristic masterpieces. In many, gaps in the roof permit the daylight to channel into the cenotes, giving the scene a mysterious inclination. The cenotes of Yucatã ¡n are a characteristic fortune that ought to be seen by all, remembering that they ought to be secured with the goal that man doesn't pulverize in a couple of days what nature took a great many years to make. Experience Parks Xplor is an extraordinary underground world, with 7 astonishing circuits that welcome you to rediscover your feelings and faculties inside nature. Set out to ride our 13 zip lines among the Caribbean’s energetic nature and appreciate reviving water arrivals and astonishing engineered overpasses; travel through the wilderness on relentless land and/or water capable vehicles, investigate an underground heaven where you can swim encompassed by astounding stalactites and stalagmites, find an inimitable pontoon course across dazzling underground caves while rowing with your own hands, and to finish your accomplishment, a nutritious and light smorgasbord, that will energize your vitality. Shrouded universes Shrouded Worlds is the Yucatan Peninsulas most popular area for investigating the interesting universe of cenotes. Its arrangement of underground natural hollows and conduits lay covered up inside thick tropical foliage over numerous hundreds of years. Experience the Jungle! This isn't a Disneyland visit, it is genuinely in the Mayan Jungle. Visits take off at Hidden Worlds Every hour. You will Skycycle, Jungle Zipline, Rappel into a cenote, Splash down Zipline, Ride the Avatar (a crazy ride Zipline) and Snorkel through the most well known underground cavern framework on the planet. Nature Parks Xcaret It was opened in December 1990 as eco-archeological parkwhere guests from everywhere throughout the world can appreciate the magnificence of Mexico’s biodiversity and social legacy. Because of its extraordinary achievement the recreation center has been saved with a natural administration framework. Xcaret park * Under ground Rivers * Beach, Lagoon and pools * Tropic Jungle Trail * Main court * House of murmurs * Rotating Scenic Tower Attractions * Butterfly Pavilion Butterfly Pavillion * Regional Wildlife * Breeding Farm * Coral Reeff Aquarium * Living Museum of Ochirds and Mushroom Farm. Most Important Accommodations Resorts and lodgings The world class comprehensive retreats in Cancun, Playa del Carmen, Cozumel and the Riviera Maya offer an assortment of exercises, amusement, and cooking, just for one cost. No shrouded costs. You pay for your comprehensive housing, airfare, and moves, and you dont need to stress over hauling your wallet around with you wherever you go, and you dont need to financial plan once you arrive. Its conservative, and makes for a straightforward get-away. Indeed, even duties and tips are remembered for the rates. Cancun Tower An interesting compositional idea where every townhouse has total protection and enormous exteriors, having a terrific and unique perspective on Cancun city, the lodging zone, the stupendous green and the delightful Caribbean Sea. One of Cancun Towersapos; most restrictive attributes is that all the 3 room units have direct lift administration to every apartment suite, one of barely any improvements that offers the security you need. Cafés and Night-Clubs Mexican Food. La Parrilla Is the most customary café in Cancun, perceived for its fine Mexican food. Since 1975, La Parrilla has safeguarded the dishes and conventional plans, which joins with craftsmanship, tequila and mariachi music, bringing the visitor a one of a kind Mexican encounter. This Mexican Restaurant is a run of the mill family eatery, brimming with shading and old stories. Gathering air and stylistic layout with curves, wellsprings and overhangs are suggestive of the old Mexican haciendas. The easygoing surrounding, well disposed and lively agreement with the exceptionally Mexican mariachi. 35 years of impeccable taste, convention and Mexican music. Non-Mexican Food. Chocolate City Chocolate City is a family café with a limit of 210; it works as a FAMILY RESTAURANT FUN BAR and offers its clients flavorful enjoyments, just as energizing amusement. After entering, visitors can appreciate an astounding chocolate wellspring that holds as much as 1000 kilograms of fluid chocolate that tumbles starting with one plate then onto the next. Night-Clubs Coco Bongo With itâ's 1,800 individuals limit is situated in the core of the clamoring lodging zone, the mutli-level seating and daily Rock and Roll and Salsa groups make coco bongo the most energizing and remarkable club. Consolidate this with Coco Bongo’s unprecedented melodic blend. Prepare for flying aerialists, bar top line dances, film cuts anticipated on to cutting edge video screens, live groups; and more shows that you can envision. History and Culture Coba The archeological site of Coba has progressively gotten more visited by national and universal the travel industry. One of the fundamental fascination in guests of Coba is the Ancient Pyramid which not at all like Chichen Itzas Kukulkan Pyramid, is as yet open for the general population to climb its 120 stages up to the highest point of the site. Extra to this, Coba has a few Tour administrators with trips accessible to this site from practically any point inside the nearest and top Touristic goals of Cancun and its Riviera Maya. Tulum Tulum is a wonderful town on the south finish of the Rivera Maya that appreciates a profound established history in the significant culture of the old Mayan individuals. In late years,Tulum has prospered in exchanges that stem legitimately from the aptitudes used by the precursors of the region. To welcome the history and creation of Tulum, one must comprehend the historical backdrop of the Mayan individuals. Chichen-Itza it is one of the more great pyramids on the planet With the ubiquity of Cancun and region for the two voyagers, and journey ships, well, there are just such huge numbers of spots to go, and Chichen Itza is on the highest priority on the rundown. This spot is known for the huge history of the Maya, their progressed numerical information, their mind blowing comprehension of the close planetary system.

Problems of Economic Situation in the US

Problems of Economic Situation in the US Current Macroeconomic Situation in the US Mar 26, 2018 in Economics Challenges Before Economic of the United States Current macroeconomic situation in the United States is not encouraging. Although, the government has undertaken numerous steps to rejuvenate the economy, generally, economy is not performing well. The United States has been experiencing huge economic challenges since 2007 economic downturn. Countrys national debt is increasing steadily. Experts caution that long-term fiscal situation in the US is unsustainable and if urgent measures are not taken, the future generation will be poor and heavily indebted. Contagion of the debt crisis in Greece and current Euro-zone economic impasse only prove that no economy is immune. Therefore, it is apparent that the United States must take urgent fiscal measures that will have long-term and short-term effects to improve the condition of economy and minimize the devastation that may accrue from massive national debt and unemployment (Fiscal Commission, 2010). The United States has numerous economic problems. However, the biggest challenge has always been heavy government spending. Currently, it is estimated that the United States annual budget is $13.4 trillion. This figure represents 24% of the countrys gross domestic product (GDP). This means that the government spends 24% more than the value goods and services generated in the country annually. This situation forces the government to borrow extra revenue to fund its recurrent expenditure. As a result, federal debt has risen drastically and currently stands at 62% of the countrys GDP. Escalation of the countrys debt was attributed to the involvement in Iraq and Afghanistan wars together with the credit crunch (Guell, 2011).

How Health Care System Has Rendered The System Unprepared...

Changes in health care system have rendered the system unprepared to support new demands. The current system is not set up to support the evolving needs .To address these changes and to meet the demands of a changing health care system, the Institute of Medicine (IOM), working in collaboration with the Robert Wood Johnson Foundation, released a report entitled The Future of Nursing: Leading Change, Advancing Health, to respond to the need to assess and transform the nursing profession. Recommendations in the report advocate for major changes in the education and practice of nursing in the United States. This essay discusses the impact of Institute of Medicine’s report on nursing education, nursing practice, nursing role as a leader, and ways in which nurses and educators can help promote expectations.. The IOM report; impact on nursing education To handle greater responsibilities and the increasing complexity of health care, nurses should achieve higher levels of education and training through an improved education system. Half of the eight recommendations from the IOM involve nursing education; increase the number of nurses with advanced degree by 2020, ensure that nurses engage in lifelong learning and implement nurse residency programs. Increasingly, hospitals and organizations are supporting the ongoing development of nursing leaders. One method of support is partnering with educational institutions to increase the education and standard setting.Show MoreRelatedPublic Policy Response to Hurricane Katrina1983 Words   |  8 Pageshurricane shines a much needed spotlight on a number of societal issues, it is crucial that programs initiated in the storm ¡Ã‚ ¦s aftermath have the desired effect ¡Xnot just regionally, but on a national scale. 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A Clean, Well Lighted Place By Ernest Hemingway - 1640 Words

â€Å"A Clean, Well-Lighted Place† is possibly one of Hemingway’s most excellent short stories. It depicts the techniques of his signature writing style. The narrative is a perfect example of an initiation story, a short story that focuses on the key character that comes across a concept, encounter, practice or knowledge he never knew. The characters in his story are the old man, young waiter, and the old waiter. Hemingway employs a number of literary tools in the story to convey his themes of life as nothingness as well as struggle to tackle despair as the character are seen battling life problems. In this short story, Ernest Hemingway uses the literary tools of symbols to convey man’s attempt to generate a sense of structure and meaning in†¦show more content†¦The old man had attempted to deal with despair in various ways unsuccessfully (Hemingway, 1990). He has money; however, it has not assisted him. His only ways to handle this despair is to si t in the well-lit cafeteria. He feels that he will not be lonely if he just sits there. The older waiter mocks his prayers by constantly using the world nada. He seems to show that religion cannot solve despair and his answer just like the old man is to spend time during the night at cafes (Hemingway, 1990). He is very specific on the cafe he loves; it ought to be well lit and hygienic. To him, bars and other entertainment spots do not eliminate despair as they are not well lit. The habitual sitting at the cafe and the drinking aids them in tackling despair as it makes life predictable meaning they can control it, unlike nothingness that follows. Motif; Loneliness Hemingway’s employment of motif of loneliness proposes that although many individuals are faced with despair, everybody ought to struggle alone. The old man with no wife is evidently feeling alone. The youthful waiter complains of the old man not going home depict the different world the two are in. He says â€Å"He’s lonely. I’m not lonely.† (381) Loneliness to him is the main difference between them; however, he does not want to know why the old man is lonely or that someday he might have a feeling of being alone (Gabriel, 1961). The older waiter, though he doesShow MoreRelatedA Clean Well-Lighted Place, by Ernest Hemingway990 Words   |  4 Pages Ernest Hemingway’s short story, A Clean Well Lighted Place, created literary controversy when it was initially published in 1933. During this time, there were several literary critics concerned with the dialogue inconsistencies. In the original story, the reader would not be able to dis tinguish between the two waiters. Hemingway failure to identify the characters by name leaves the story flawed according to the literary critics. 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A Jury of Her Peers by Susan Glaspell Free Essays

This short story entitled â€Å"A Jury of Her Peers† by Susan Glaspell is about a farmer’s murder in Dickinson County.   This farmer named John Wright was murdered during his sleep.   The suspect of the said crime was his wife, Minnie Wright, for the crime happened in their residence, in John’s own bed. We will write a custom essay sample on A Jury of Her Peers by Susan Glaspell or any similar topic only for you Order Now    Mr. Wright was strangled by a rope during his sleep which caused his death.   The story revolved around the investigation conducted after the crime.   Five people went to the Wright’s residence – Mr. Henderson, who was the county attorney; Mr. Peters who was the sheriff together with his wife; and, Mr. Hale, who was a neighbor of the Wrights.   Mrs. Martha Hale was also there since Mrs. Peters wanted to have female company with her as they went to the scene of the crime. When they got to the Wrights’ house, the sheriff and the county attorney asked Mr. Hale to tell about what happened when he went to the house to see John Wright.   Mr. Hale said that Mrs. Wright was just in seated on a chair and as he asked to see John, Minnie said he cannot for John is dead.   He asked where he was and Minnie simply pointed upstairs.   Further, he asked how he died and she said that a rope wrung his neck.   So Mr. Hale went upstairs together with his eldest son, Harry. Mr. Hale thought of removing the rope thinking that John might still be alive, but his son stopped him, saying that it was evidence that should be preserved.   Harry ascertained that Mr. Wright was indeed dead. During the investigation, they failed to scrutinize for clues in the kitchen and focused on the crime scene itself.   As the three men investigated upstairs, the two women were left in the kitchen, where they did investigations by themselves.   Ironically, the two women discovered things which served as pieces of the puzzle.   Mrs. Hale knew that there were unfinished tasks in the kitchen, which the men did not notice. She knew this, as she herself had unfinished works in the kitchen as his husband demanded that she join him to the Wrights’ house. Another clue was a bird cage with hinges that were broken, in what they thought, a rough manner. Then, there was a quilt, with stitching that they scrutinized and noticed that was almost perfect and neatly done.   At the edge of the quilt, however, the stitches became uneven, as if Minnie was unstable as she did it.   As the women continued to look at Minnie’s sewing materials for the quilt, Mrs. Hale, saw a beautiful box.   When she opened it, she saw something wrapped in silk.   To her surprise it was the dead canary bird.   Its neck was wrung.  Ã‚   It was killed in almost the same way as Mr. Wright was murdered. These pieces of evidence were kept among themselves.   Though the men found out about the broken cage, the women said that perhaps a cat killed the bird, and the men took the idea. Aside from this, Mrs. Hale has repaired that imperfect stitching from the quilt which Mrs. Wright was making.   The women, who seem to relate to the sentiments and position of Minnie, silently agreed to keep the motive for the killing of John Wright.   As Enotes puts it: â€Å"In silent collusion, Mrs. Hale and Mrs. Peters cover up the clues that reveal Minnie’s motive, quietly acquitting Minnie from wrongdoing without their husbands’ knowledge† (par. 2) This story, as indicated in the Introduction of as study guide in Enotes, was â€Å"based on an actual court case [that Susan Glaspell] covered as a reporter for the Des Moines Daily† (par. 1).   The crime happened in Indianola, Iowa on December 2, 1900 where a farmer named John Hossack was murdered in bed.   His head was hit hard by an axe and the suspect was none other than his wife, Margaret.   She was released as there was insufficient evidence for her to be convicted. Apparently, during the period when Susan Glaspell wrote this short story, women were good as voiceless.   No woman was a member of jury.   Glaspell, through her writing, has depicted how the women can be ironically stronger and smarter than the men.   It was the women who have found the evidence and in their own way became the jurors for this crime.   In addition, women were regarded by men as inferior.   As stated, women were left in the kitchen and it was the men who did the investigation.   Also, there were a number of instances in the story where the men laughed at the women’s ways and conversations.   The women were timid and they do not speak when they were with the men. Moreover, one can deduce the fact that Mrs. Hale and Mrs. Peters can empathize with Mrs. Wright.   They knew that there has been maltreatment from Mr. Wright and that he â€Å"killed† the source of little joys for her wife.   It was mentioned that before they married, Minnie sang on choirs and stopped singing after marrying Mr. Wright.   Moreover, Mrs. Hale supposed that canary birds are singing birds and are good companions against loneliness.   From this, Mrs.   Hale concludes (as implied in the story) that Mr. Wright must have killed the canary bird. The story was written in a cohesive manner and can be easily grasped.   On initial glance it appears to be a simple detective story.     However, as any other literature, one ought to understand it within its historical context.   Reading and understanding the conversations between the women seem to represent the powerlessness and overall disadvantaged status of women in society.   During the 1900s, women did not enjoy the same freedom as women do nowadays. â€Å"A Jury of Her Peers† effectively showed how unjust the women were treated in a male-dominated society. Enotes say that critics see the story as â€Å"more of a commentary about female oppression, justice, the confining nature of rigid stereotypes, and the differences in perspective between men and women† (par. 3).   Ã‚  Basing from this fact, one can appreciate how powerful such piece of writing was, up to this date.   Furthermore, Enotes adds that â€Å"critics have hailed ‘A Jury of Her Peers’ as a feminist classic, noting the story’s significance-laden details and its insight into motivations of men and women† (par. 4).   This work of Glaspell is a good material for the study of feminism. Works Cited â€Å"A Jury of Her Peers, Susan Glaspell: Introduction.† Short Story Criticism. Ed. Jenny Cromie Editor. Vol. 41. Gale Group, Inc., 2001. eNotes.com. 2006. 4 May 2008 ;http://www.enotes.com/short-story-criticism/ jury-her-peers-susan-glaspell; . â€Å"A Jury of Her Peers: Introduction.† Short Stories for Students. Ed. Marie Rose Napierkowski. Vol. 3. Detroit: Gale, 1998. eNotes.com. January 2006. 4 May 2008. Glaspell, Susan. â€Å"A Jury of Her Peers.† Learner.com. 2008. 4 May 2008 ;www.learner.org/interactives/literature/story/fulltext.html;. ; ; ; ; ; ; How to cite A Jury of Her Peers by Susan Glaspell, Essay examples

The importance of externalities free essay sample

The Importance of Externalities Our federal, state, and local governments are challenged each day with producing specific incentives that help boost growth in our economy, help protect our environment, and the safety of our well being. These challenges can often be achieved by the government stepping in and dealing with externalities. Externalities are effects on those not involved in the market but have can have a significant impact on everyone. When an externality the gap between the private cost and the social ost of some behavior is large, individuals have an incentive to do things that make them better off at the expense of others. (Wheelan, p. 55) There are positive and negative externalities. When negative externalities are present, taxes can actually make markets more efficient for society because it supplies the funds necessary to handle the issue(s). When positive externalities are present, subsidies can make markets more efficient for society. We will write a custom essay sample on The importance of externalities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some activities possess both positive and negative externalities which sometimes council each other out so there isnt much that can be one. Dealing with Negative externalities has become increasing important as they shape our future in not only our economy but also in our environment. Externalities are at the root of all kinds of policy issues, from the mundane to those that literally threaten the planet(Wheelan, p. 56) Most scientist would agree that one of the major issues that threatens the plant today is Global warming. Global warming is a difficult eternality to deal with because it is a Global problem not Just a regional problem, therefore in order to address this issue everyone must play by the same rules. A teel plant in Pennsylvania emits C02 that may one day cause tlooding in Bangladesh. (Meanwhile, acid rain caused by U. S. emissions is already killing Canadian forest. )(Wheelan, p. 58) This is Just one example of many that governments are work to try and find a solution. Positive externalities occur when an individuals behavior can have a positive impact on society for which he or she is not fully compensated(Wheelan, p. 8) A prime example of a positive externality that we see in our own neighbors. An older home sells that is in need of repairs and the new home owners spend thousands of dollars fixing the house to look new again. These improvements to their property will help the market value of their home. The improvements will also enhance the market value of neighbors property even though they did not bear any portion of the improvement costs or participate in the decision to improve this property. Some areas have adopted ways to revitalize run down areas by offering economic development incentives that help to pay for renovations. The county where I grew up in currently has historical areas that if purchased or renovated the economic development commission will reimburse up to 100% of the enovations. This is a wonderful program that helps to not only stimulate the economy in these areas but it also preserves history for many years to come. As a real estate broker in the state of Virginia I find this to be an important tool when trying to sell property. Therefore not only does this positive externality help the local market in this particular neighborhood but it also helps to create sales within a region which helps to stimulate the local economy. The examples above in positive and negative externalities help us to understand their importances which in many ases are used to boost growth in our economy, help protect our environment, and the safety of our well being. The bible speaks of the importance of mans role in protecting our environment. Then God said, Let us make man in our image, in our likeness, and let them rule over the fish of the sea and the birds of the air, over the livestock, over all the earth, and over all the creatures that move along the ground. (Genesis 1:26) Its important as Christian leaders that we pay attention to current legislation and vote in the right politicians to take care of the externalities that we need addressed to preserve the future for tomorrow.

Sony EyeToy †Harvard Case

Sony EyeToy – Harvard Case Free Online Research Papers Being that SCEE is responsible for the highly successful EyeToy product, it is now faced with several challenges surrounding maintaining that success, creating an ongoing market for future EyeToy software, and commercializing the hardware/software and marketing it cost-effectively. Specifically, SCEE needs to develop a marketing strategy that is concerned with the EyeToy’s appropriate development pipeline, future EyeToy software development and releases, and expanding the EyeToy market. The EyeToy is an important product for Sony because it fit with the strategic objectives of the SCEE, as Phil Harrison said, â€Å"what we strive for in developing games- it’s be first or be best.† Not only was the EyeToy technologically innovative, but it also proved to be a commercial success. The EyeToy is a phenomenal product for Sony because it has a wider demographic than other games in the market. For SCEE, the EyeToy represented a golden opportunity to profit from the development and marketing of more games utilizing the new camera hardware. However, sales of the second EyeToy game, Groove, were disappointing. This was due to the bundling, marketing, and pricing strategy of Groove (which I will later discuss further). SCEE will have to reevaluate the EyeToy line to formulate an appropriate target market, development, bundling, pricing, and marketin g strategies that will expand the EyeToy market, cost-effectively develop games to market, and successfully market and sell said games for maximized profits. Firstly, SCEE must select the appropriate target market by evaluating the video-game consumers, the company’s position compared to its competitors, and the opportunities available. The gaming market is dominated by male’s aged 16-30. Sony’s PlayStation2 is the leading console. The situation for SCEE is strong, and full of opportunity, due to the strength of the PS2 console and its current customer base; worldwide there are 70 million PS2 consoles (compared to only 15million Xbox and/or GameCubes), and there are 1 million online subscribers. Thus, while the new EyeToy technology has the ability to reach younger, older, and female consumers, that segment is nowhere as large, nor as profitable as the traditional hardcore gamers, the customer base that they already have. However, the EyeToy is nontraditional and is the opportunity to appeal to the nontraditional audience. In 2003, of the top 10 Video-Game Console Titles 6 (including the top 5) were rated ‘Every one’ and only 1 title was rated ‘Mature (17+)’; that being said, it is worthwhile for SCEE to go after the ‘Everyone’ segment of the market (children and families). Given that hardcore gamers are the largest segment, SCEE has to successfully market the EyeToy to these young men, in addition to any expansion of the market that they attempt to create. Secondly, what may be the most important factor for the success of the EyeToy product will be the development of further EyeToy software. Having a variety of EyeToy games consistently being released in the market is what will prevent the EyeToy from becoming a fad. One of SCEE’s critical moves was releasing the code for EyeToy programming and supporting the efforts of third party developers. This will increase the number of games with EyeToy capabilities on the market, thereby increasing the consumer awareness. Moreover, if a third party game is popular, that will boost EyeToy sales; at the same time, if a third party title is unsuccessful, there was no financial loss for SCEE, nor a loss in Sony’s reputation. Additionally, the games developed by third parties that are â€Å"EyeToy enhanced† will satisfy the traditional hardcore gamers (likely sports). Furthermore, regarding in-house development, the SCEE currently has 4 EyeToy projects in the works: Play2, Chat, Kinetic, and SingStar. Like EyeToy Play, these games are not for the traditional gamer, Kinetic and SingStar specifically, are targeted towards women. With the third party developers releasing titles for the traditional gaming market, SCEE is free to handle the task of expanding the market demographics; using 3 of these development projects, SCEE will expand the gaming market to include young children, their parents, and women aged 16-35. EyeToy Play2 is an unnecessary title as: this has been done before; the consumers did not appreciate all 12 games on Play. In the next year, SCEE should release two of these titles: EyeToy Chat and Kinetic; by spacing out the release dates it shows that Sony is committed to the new EyeToy technology and to releasing titles specifically to cater to this new audience. The SingStar game should be more heavily invested in and further developed. The SingStar game will be SCEE’s next big hit title; with a greater budget, the most popular song tit les will be incorporated into the game. By following this development strategy, SCEE will be able to create and sustain an ongoing market for EyeToy software, in addition to, enlarge the size of the market (to include women and children) and capture all of the market that they create. Thirdly, an important consideration for the future of the product is the bundling strategy of the EyeToy’s hardware and software components. With the next-generation of PlayStation consoles to be released in 2005-06, the EyeToy hardware will be bundled with the new consoles. With EyeToy’s as a standard in the next generation console, it will be impossible to consider the EyeToy a fad; this may also convert current PlayStation customers who are not EyeToy owners through upgrading of their consoles. Currently the camera hardware is only available as bundled with the Play software. The camera hardware will be made available as a stand-alone product. This is because consumers found the Play game to be rather juvenile, and as such it will be targeted primarily to the non-traditional audience (families and children). Therefore, accordingly, a stand-alone EyeToy will be sold as an alternative for the hardcore gamers (who will be buying â€Å"EyeToy Enhanced† games as de veloped by third parties) and women aged 16-35 may also opt for the stand-alone EyeToy when the games Kinetic and SingStar are released. Furthermore, to continue to appeal to the new segment of young families with children and females, the EyeToy games Play will continue to be sold as a bundle with the camera hardware. The strategy for bundling outlined above will appeals to the targeted segments of the market and will transform the EyeToy from what may be a fad, to permanent PlayStation technology. The next factor to consider is the pricing strategy for the EyeToy and the software that will be released. The camera hardware and Play game bundle is currently priced at approximately ?60 for the consumer and the Groove game has a price of ?40. Sell-in of the EyeToy Play bundle as at February 2004 exceeded 1.5million units and sales are steadily growing, so there is no need to lower the price of the bundle at this point in time. The pricing for the stand-alone EyeToy is very strategic (see Appendix 1). It will be priced at ?60; being priced the same as the bundle, SCEE does not expect to sell very many stand-alone units. The reason why SCEE would want to do this is to imply to the consumers that the EyeToy hardware costs ?60 and that the software game Play is a collection of 12 mini-games created as an introductory free-gift. This clears up some confusion customers had with the price of Groove, only a game, at ?40. In addition, the EyeToy Chat and Kinetic software will also be priced at ?40. SingStar, with further investment is going to be developed and marketed to be the next hit game developed by SCEE, and as such, will be priced higher at ?50. There is strategy in the release of the stand-alone product, and that is in the pricing, with this strategy SCEE can continue to maintain the pricing and sell more units. SCEE used an effective sampling-driven marketing campaign to introduce the EyeToy Play to the European market, the use of EyeToy demo units was a critical decision and this aspect of the campaign will be kept; however, into the future, SCEE will also use more traditional methods of marketing. Hit video games tend to â€Å"generate 90% of their sales in the first six weeks,† Harrison once stated, EyeToy Play, on the other hand, has had slow and steady growth. This implies that the new technology is spreading slowly by word-of-mouth, by people trying the new technology on their own time (at the mall, video game store, or a friend’s) and then going out to purchase the product. It is for this reason that the EyeToy demo units will remain a fundamental part of the EyeToy marketing strategy, they offer â€Å"potential users the opportunity to try the product.† Moreover, for the upcoming releases of EyeToy software, traditional TV ad campaigns will be run targeting the ‘Everyone’ audience. Furthermore, the ads will remind consumers to go to the EyeToy website to find a demo unit near them. Additionally, for the upcoming year, point-of-sale materials will remain for the EyeToy product; the following year, the point-of-sale materials will be specifically marketing the release of the SingStar game. This marketing strategy will continue to expand the EyeToy and PlayStation market and will be effective in increasing unit sales while also being cost-effective. The cost-effectiveness of this entire marketing strategy is high as sales are expected to continue to rise and the cost side remains as budgeted. The suggested pricing strategy yields a large profit for SCEE now, and SCEE retains the ability to lower the price in the future when sales begin to slow. The new budget for the EyeToy pipeline will be raised to ?15million to be allocated amongst the development of the 3 in-house games. SingStar is to be a hit and as such will get ?10million of the budget towards development. Kinetic will be allocated ?3million. Lastly, EyeToy Chat, for the 1 million online subscribers, will be allocated ?2million. These games require large investments because they are going to bear the PlayStation name, and they will be competing with the strong third party developer titles. Furthermore, Sony will receive additional income from the third party developers, as they will be paying royalties. This budget will yield great profits and ensure that SCEE’s titles remain â€Å"first or†¦ best† and competitive in the video-gaming market. This marketing plan solves the concerns for SCEE that arose due to the disappointing sales of the EyeToy Groove. Firstly, EyeToy Groove was released 4 months after the EyeToy Play, and being that it was not sold as a bundle, it was only being sold to the customers who had already bought the EyeToy Play bundle (or forced customers to buy both). Secondly, the price of Groove was ?40, and consumers did not know why Groove cost so much when the EyeToy bundle contained 12 mini-games and the camera hardware for only ?20 more. SCEE failed to properly market EyeToy Groove; the marketing campaign for Groove was an extension of the EyeToy Play where as it should have highlighted its special features. Specifically, Hardy was correct to claim that Groove should have been marketed based on the quality and quantity of licensed music in the game, as well as the dancing and party aspect of it, not the interact with your TV, which was similar to the EyeToy Play campaign. The lesson to be learned from the failure of EyeToy Groove is that the marketing campaigns must now be specific to the game that they are marketing. In conclusion, with sales for EyeToy Play in excess of 2.5million units in the SCEE territories (as of Feb. 2004), and only 100,000 units of Groove sold, SCEE needed to reconfigure the EyeToy marketing strategy and fast. With this marketing strategy, SCEE will be able to establish that the EyeToy is not a fad. They will create and sustain an ongoing market for EyeToy’s and EyeToy software. Furthermore, this will be done profitably and cost-effectively for the benefit of SCEE and SCEI. WORD COUNT: 1944 Appendix 1: Strategic pricing, like the concept that I proposed in this case, was taught to me by Prof. Hawkins with the case of Williams-Sonoma. Williams-Sonoma sold two types of toasters one for a low price, $50, and one for a higher price, $150. They found that the majority of toasters being sold were of the low priced type. To change this, they introduced a ridiculously high priced unit, $350. The intention of doing so was not to sell the units for $350, but to sell more of the $150 unit. This strategic pricing strategy worked for Williams-Sonoma, and as such I applied a similar strategy to this case. Research Papers on Sony EyeToy - Harvard CaseAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductOpen Architechture a white paperThe Project Managment Office SystemBionic Assembly System: A New Concept of SelfDefinition of Export QuotasTwilight of the UAWThe Hockey GamePETSTEL analysis of IndiaIncorporating Risk and Uncertainty Factor in Capital

Top 10 Great Companies Hiring This Summer

Top 10 Great Companies Hiring This Summer Looking for a job right now? Summer might typically be a time for slowing down, but if you’re in need of finding work ASAP, there are a few amazing places looking to grow their ranks and do so immediately. Try applying at these great companies first. There are recruiters at each looking for candidates just like you!1. ZendeskZendesk is hiring in San Francisco, NYC, Madison, and more, plus remote positions. You’ll do best if you’re a good match for these positions: Account Executive, Senior DevOps Engineer, Sales Development Representative, University Recruiting Specialist, Senior Database Administrator, and Senior Video Editor, but there are many more. Employees say the company is great for coworker engagement and bonding.2. Dow JonesAt Dow Jones, or at subsidiary brands like brands such as The Wall Street Journal, Newswires, Factiva, Barron’s, MarketWatch, and Financial News, you will find open positions in all departments at the moment.3. HayneedleHaynee dle is hiring in CA and NE. There are open positions for  Workforce Coordinators, Pricing Analysts, Digital Category Owners, Customer Care Specialists, Directors of Customer Acquisition, Project Managers, Domestic Transportation Specialists, and Work-from-Home Online Retail Specialists, but it’s worth a shot no matter what if you’re interested in joining the team.4. Citizen SchoolsHelp all children discover and harness their potential to achieve their dreams. This company partners with public middle schools in under-served communities. Hop on board as a Teaching Fellow this summer. A home base of  California, NY, NJ, or MA is a plus!5. ClouderaThis Apache Hadoop software company is hiring. If you’re into data and data storage, snag one of their numerous open positions while you can.6. AmazonThis behemoth has a huge list of open positions in a wide variety of states. If you’re a Data Scientist, Part-Time Seasonal Shipping and Receiving Associate, Senio r HR Leader, Solutions Architect, Economist, UX Researcher, Curriculum Developer, Global Practice Manager, Technical Writer, Software Development Engineer, Art Director, Big Data Consultant, or just really keen to work for Amazon, now’s your chance.7. GlassdoorWith multiple openings here and in the UK/Ireland, this company is specifically looking for Salesforce Solution Architects, Lead Data Scientists, Marketing Analytics Managers, Software Engineering Interns, Sales Development Representatives, Directors of Product Marketing, Directors of Global Sales Enablement, Collateral Designers, Lead Technical Recruiters, and Senior Directors of Revenue, among others.8. AddThisIf you’re passionate about the web, this marketing technology company might be a great and innovative fit for you. They’re looking for new designers, engineers, and sales geniuses!9. ViroolThis company is one of the fastest-growing video advertising platforms, with a global network of over 100 mill ion viewers. They need to grow their team in order to keep up their current rate of growth. Get in while you can!10. Delta AirlinesHiring Graduate Interns, Station Managers, Ground Maintenance Mechanics, System Engineers, Shop Equipment Technicians, Lead Supply Attendants, Specialist-Reliability Programs, Managers, Aviation Maintenance Techs, Baggage Handlers, Customer Service Agents, and others- all across the country. If you want a job fast, plus travel benefits, then look no further for a good place to apply.

LLB - CONTRACT LAW Essay Example | Topics and Well Written Essays - 500 words

LLB - CONTRACT LAW - Essay Example Georgian era ended in 1830 and this means Peter meant that candlesticks came to the family during Victorian era and perhaps John should have found out details about their previous owner. Still there is no doubt that he was totally misled as he trusted Peter. This contract could be set aside because it is a misrepresentation1 from one side and a mistake on the other. Misrepresentation was done in clear words, with a special knowledge2, over dinner at Peter's residence by Peter, upon which the entire Contract stood. John has to prove that it was not a matter of opinion regarding the nature and originality of the candlesticks, but was an intentionally made statement, because if it was a matter of opinion, misrepresentation does not come into picture3. John can prove it easily because Peter did not refuse the 7000, which is exorbitant for a piece as recent as Victorian. Peter also has a possibility of showing that he genuinely believed that the piece was Georgian; but such possibility is remote. John's mistake could be argued as 'being led to it' and not an incorrect understanding and this can be a ground to invalidate the agreement.

ETHICALITY & PROFIT MAXIMIZATION Essay Example | Topics and Well Written Essays - 250 words

ETHICALITY & PROFIT MAXIMIZATION - Essay Example Business enterprises seek to maximize their profits by ensuring that the legal aspects of profit making and ethical practices complement one another. These ethical practices relate to all the stakeholders that influence business operations in one way or another. For instance, a firm that rewards employee performance acts in the interest of both the employees and its own welfare. It is important to note that ethicality in business spreads across the internal and external business environments (Hooker, 2003, p.5). This makes ethicality in profit making a pertinent issue to account for across social and economic business concerns. Disregarding the ethical part of business operations can be fatal to the performance of any given enterprise. To start with, firms highly rely on markets and consumers for their business success. Customers favour firms that act in their interest alongside pursuing their bid to make profits (Ferrell, Fraedrich, & Ferrell, 2012, p.276). Secondly, the same process factors in social corporate responsibility among other concerns. Therefore, ethicality and profit maximization can essentially be complementary as opposed to being ‘enemies’ in the business environment. Ferrell, O. C., Fraedrich, J., & Ferrell, W., 2012. Business Ethics: Ethical Decision Making & Cases, London: Cengage Learning. [Online] Available at: http://books.google.co.ke/books?id=sI1jqoMRW7gC&pg=PA166&dq=business+ethics+and+profit+making&hl=en#v=onepage&q=business%20ethics%20and%20profit%20making&f=false [Accessed November,

Affirmative Action Essay -- American Government, Minorities

â€Å"It is not about assuring equality of opportunity but artificially that is, judicially enforcing equality of outcome† (Williams 69). John F. Kennedy first introduced the term affirmative action during the era of the Cold War and the civil rights movement. The term is defined as integration of different race, sex, and country of origin into universities and employment (Ana 30). The beginning of affirmative action started with the Civil Rights Act of 1964 by the Johnson Administration. The Civil Rights Act allowed African Americans to attend desegregated schools and become eligible to vote. The 1971 Philadelphia Plan was implemented by the Nixon administration, which called for quota systems to ensure that a certain number of underrepresented races are met to achieve what is called â€Å"diversity.† By the late 1970s, it was extended to college admissions where controversy surrounding the use of affirmative action was in question by whites and the Supreme Court. Alth ough many college admissions officials feel that affirmative action is the only way to promote diversity, these policies should not be used as a deciding factor in college admissions because they are a form of reverse discrimination, hurtful to students, and unconstitutional in law. Affirmative action was introduced as a way to promote diversity and ensure fairness. College admissions officials feel as if the only way to achieve diversity in their campuses is to discriminate overrepresented ethnic groups such as Caucasians and Asians for minorities of African American and Native American background. An example of the use of reverse discrimination was the University of Michigan-Ann Harbor admissions policy. On December 14, 2000, The New York Times did an article on the proce... ...sures fairness to all because students who graduate in the top ten are researched to have higher grades and graduation rates. The ten percent law has improved economic and geographical diversity because it draws the top students out of every part of Texas. The Austin Campus now has 853 high schools, previously 616, represented in the university. The Hispanic population has increased by 29% while the African American population has increased by 32% (Texas 8). The program also allows equal opportunity for all races because in order to have the benefit of attending the best schools in Texas, graduating in the top ten is a necessity. George W. Bush even stated that race-neutral policies are more successful than the policies of affirmative action. Affirmative action is an issue that needs to be educated to people because it affects everyone at some point in their life.

Detroit Electric Essay

1. What organizational structure do you believe is being used to produce Detroit Electric vehicles? Detroit Electric concentrates theirs efforts on research and development of the motor, vehicle design, marketing and distribution. The company does not produce cars; the actual manufacturing of cars is outsourced. From the case I conclude that technology design is the core business of Detroit Electric. Technology changes rapidly and therefore Detroit Electric has to be flexible in conditions of change and uncertainty. Technical excellence and efficient use of resources is the key to compete and to avoid wastage as the cost of R&D is high. Based upon the above observation, I believe that the organizational structure used is the matrix model. 2. How has differing organizational structures influenced the pace of development between these two companies? Ford and Detroit Electric are both car companies. The major difference is that Ford manufactures cars whereas Detroit Electric does not. Ford’s organizational structure will most likely resemble other manufacturers’ structure, i. e. functional departmentalization. A major disadvantage of this structure is that because specialists are working with and encouraging each other in their areas of expertise and interest, organizational goals may be sacrificed in favor of departmental goals; hence, the inability to coordinate efforts amongst competing department to achieve the goal of producing electric vehicles. Detroit Electric’s matrix structure on the other hand gives the organization the flexibility to respond to challenges faster in conditions of change and uncertainty; hence their relative pace (fast)in developing electric cars. 3. What issues may arise from this cooperative arrangement of international companies? The first issue is control. How does Detroit Electric ensure that their exact specifications are followed by their licensees? Regular audits will have to be conducted and these audits are costly. Who will bear responsibility if problems arise (faulty products) due to failure of any of its licensees do not follow procedures? The second issue is differences in objectives. For example, Detroit Electric’s performance and quality standards objectives may differ from their licensees.

Power Corruption in Heart of Darkness - Free Essay Example

Sample details Pages: 3 Words: 792 Downloads: 3 Date added: 2019/06/24 Category Literature Essay Level High school Tags: Heart of Darkness Essay Did you like this example? Heart of Darkness by Joseph Conrad tells the tale of numerous lives influenced by the desire of power, and the lust of wealth. Marlow is a sailor who ends up far away from home, away from the restrictions society places on an individual. Marlowrs journey takes him through the jungle, in which the only thing controlling your every move is your own restraints. Don’t waste time! Our writers will create an original "Power Corruption in Heart of Darkness" essay for you Create order Without control and governing rules Marlow finds that madness prevails at the core of society, in both the heart of the jungle and the civilized European cities. Through Marlowrs discovery of madness in humanity he progressively becomes more deranged by the ominous being of Kurtz, Marlowrs newfound understanding of social status, Kurtzrs madness, and his new outlook on society. Kurtzrs haunting character is Marlowrs motivation to reach the inner station, and his work is his distraction. Marlowrs trip down the Congo river to the inner station is filled with numerous obscure encounters with nature and man. The closer Marlow gets to the inner station, or in other words the heart of darkness, the more frequent he hears paw- strokes and calls from the wild. The closer to the heart of darkness, the madder you become. Marlow overhears conversations and stories of Kurtz, and how this all powerful man is seen as a god among the natives. Kurtzrs only desire is to obtain as much ivory as he can, and he does not care at what cost it takes for this to happen. Marlow progressively becomes more paranoid the farther from civilization he gets. Marlowrs journey down the river entails many oddities, one of which, is the groups of savages he encounters. Marlow discovers just how closely related he and the savages are. During this time period very few European men had respect for savages, but Marlow comes to realize that he even has respect for these savages as humans. Kurtzrs lust for wealth and power is portrayed as the darkness fully engrossing his sense of what is morally acceptable. Kurtzrs desires take over his every being, and his need for ivory his internal drive. This can be judged reasonably because Kurtz discovered who he really was apart from everyone else, even though he turned into a raging lunatic. Kurtz could identify who he was compared to the rest of society, which is more than most people can say for themselves. Could this really be considered so mad? Kurtz is his own judge of character, or in other words his own discerning eye. Kurtzrs last words: the horror! the horror! can be seen as his last judgement of humankind, and how poorly as a society we have evolved. Kutzrs apparent madenning behavior can be considered normal compared to the rest of humankindrs behavior because Kurtz sees society for what it truly is. Maybe Kurtz is sane and the rest of society is insane. The Europeanrs are clueless as to how much more savage they are compared to the natives of Africa. The white men are far more lost and clueless of life than the savages who dance around a campfire and scavenge for food. Marlow and Kurtz have always lived in a mad and irrational world, they just lacked the discerning eye to see past the veil that covers it. Upon Marlowrs return to Europe he has a new outlook on society. Back in the society of frauds, Marlow does not upset the natural order of life. Marlow chooses not to waste his time and try to explain how Europers society is mad compared to the savages, and not the other way around. Conrad had a discerning eye, and that is why he was able to write this novel without being biased towards one civilization. Conrad chose Marlow as the narrator with the hope that by the end of the novel its readers would also see society with a discerning eye. Heart of Darkness by Joseph Conrad tells the story of the white manrs need for power. Through Marlowrs discovery of madness in humanity he progressively becomes more deranged by the ominous being of Kurtz, Marlowrs newfound understanding of social status, Kurtzrs madness, and his new outlook on society. Throughout Conradrs novel Marlow learns that not everyone can see through a discerning eye, and it takes a special individual to see the world in this way. Before Marlow and Kurtz traveled to the Congo, they lived in a mad world, they just couldnt see it because they lacked a discerning eye. The question posed at the end of the novel is left to the reader to decide whether or not someone with a discerning should try and pass it to the rest of us. If you could see humankind through a discerning eye, would you try and teach others?z